Privacy Policy for Perinatal Roots

Effective Date: [20.05.25]
Last Updated: [20.05.25]

Your privacy matters. This Privacy Policy outlines how Perinatal Roots (“we,” “us,” or “our”) collects, uses, shares, and protects your information when you visit our blog, subscribe to our updates, or interact with our content. By using this website, you agree to the terms outlined below.

1. Who We Are

Perinatal Roots is a blog created by Nyisha — a midwife, mother, and writer — aimed at providing clear, compassionate, and educational content on pregnancy, birth, and perinatal wellbeing.

This website is hosted on Squarespace, and uses integrated tools such as Google Analytics and embedded third-party links (e.g., Instagram).

2. What Personal Data We Collect

We collect personal data in the following ways:

a. Information You Provide Voluntarily

  • When subscribing to blog updates or newsletters

  • When contacting us via forms or email

  • When commenting on posts (if applicable)
    Examples include: your name, email address, and any message you provide.

b. Information Collected Automatically

When you visit the site, certain data is collected automatically via cookies or similar technologies:

  • IP address

  • Device type and browser

  • Referring URL

  • Pages visited and time spent on the site

  • Interaction data (clicks, scrolls, etc.)

This data is used anonymously for analytics purposes via tools such as Google Analytics and Squarespace's analytics dashboard.

3. How We Use Your Data

We use the data collected for the following purposes:

  • To send updates or newsletters if you’ve subscribed

  • To respond to questions or comments submitted via forms

  • To analyze website performance and user engagement

  • To improve our content and user experience

  • To comply with legal obligations and protect our site

We do not sell, rent, or share your personal data with third parties for marketing purposes.

4. Cookies and Tracking Technologies

This site uses cookies and tracking pixels to help us understand visitor behavior, improve functionality, and tailor content.

You can control cookie settings through your browser and may disable tracking cookies if you prefer, though some features of the site may not function optimally.

5. Embedded and Linked Content

This website includes links to external platforms, such as:

  • Instagram (@perinatal.roots)

  • Educational articles or partner sites

Clicking on these links means you’re interacting with a third-party site governed by its own privacy policy, not ours. We encourage you to read their policies directly.

6. Email Communication and Subscriptions

When you subscribe to the blog, you may receive emails that include:

  • Blog post updates

  • Newsletters

  • Announcements or resources relevant to pregnancy and parenting

You can unsubscribe at any time by clicking the "Unsubscribe" link at the bottom of any email.

We use a secure email service provider (such as Mailchimp or Squarespace Email Campaigns) to manage our mailing list in compliance with data protection regulations (e.g., GDPR).

7. How We Protect Your Data

Your data is stored securely through:

  • Squarespace’s encrypted infrastructure

  • Password-protected systems

  • Limiting access to authorized personnel only

Despite our best efforts, no website or transmission can ever be 100% secure. By using this site, you acknowledge and accept that risk.

8. Your Rights (Especially for EU/UK Visitors)

Under the General Data Protection Regulation (GDPR), you have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Withdraw consent at any time (e.g., unsubscribe)

  • Lodge a complaint with your data protection authority

To exercise these rights, contact us at:
📧 contact@perinatalroots.com

9. Children’s Privacy

This website is not intended for use by children under the age of 13. We do not knowingly collect or store data from children. If you believe we’ve unintentionally collected such data, please contact us to have it removed.

10. Changes to This Policy

This policy may be updated from time to time to reflect changes in our practices, legal requirements, or features. We will update the “Last Updated” date at the top when changes are made. Continued use of the site after changes implies your agreement.

11. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:
📧 contact@perinatalroots.com